What Are The Most Popular Car Colors?

When it comes to the color of your car, you may be surprised as which color is the most popular among car buyers. According to DuPont Automotive’s most recent Color Popularity Report, 18% of new car buyers choose silver. The close second, white/pearl white , is the favorite of 17% of drivers, followed by gray (15%), blue (12%), black and red (11% each).

According to the report, for the sixth year in a row drivers picked silver because it conveys a clean, mechanical image that mirrors technological advances and modern life.

However a study published by British Medical Journal gives other possible reasons for silver’s popularity. According to researchers, drivers of silver cars are 50% less likely to get in an injury causing accident than those with white cars. The least safe car colors are brown, black and green. Although the rationale behind this isn’t clear, researchers speculate that silver reflects light better and makes the cars more visible.

DuPont Automotive’s research also shows that 40% of consumers are likely to switch brands if they can’t get the color they want. Are you one of them? If so, we found a very useful website that tells you how to use Photoshop to modify the picture and get an idea of what the car would look like in a different color.


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