A Fact: Vehicle Color Doesn't Affect Car Insurance Price

Most drivers take it for granted that the color of a vehicle affects car insurance price. But to the surprise of the BuyingAdvice Team, this isn't true. After doing some research, here are the facts.

Two of the most renowned automobile insurance companies in the US, Geico and Allstate, confirm that the color of a vehicle isn't taken into account when calculating insurance cost. Drive Insurance offers some figures on the matter: although one out of four drivers (25 %) thinks insurance companies consider car color when determining rates, "red doesn't cost more than green". Other factors often disregarded by drivers are taken into account when insuring a car such as engine size, weight, and body type.

According to Karen Surcina, color marketing and technology manager for DuPont Automotive Systems, 40 % of consumers are likely to switch brands if they can't get the color they want. Like we explained earlier, one out of four drivers believe color affects car insurance cost. This would make a driver not consider a color he might like because of believing it could make the price of the car's insurance go up. Instead, he might choose a color not so appealing but that he considers is cheaper to insure.

If that's your case, now you know you have nothing to worry about. Car color is a matter of taste, not cost. So the next time you shop around for a new car, you can go ahead and pick your favorite color. It won't be an issue. Just keep in mind that the color you choose can affect the resale price of your vehicle. Traditional colors are generally easy to sell, but unusual hues can make it harder to find a new buyer.

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