Shoppers can Find Discounts, Incentives on Trucks
The automotive market is a virtual haven for truck buyers, as General Motors, Ford Motor Co. and Toyota Division duke it out with incentives aimed at moving their big trucks, especially pickups, while Chrysler is promoting ash back offers for the 2012 Town and Country minivan.
Bargain hunters know it pays to zig when everyone else zags. While everyone else looks at the new 2012 models, which the dealers are pushing close to full retail, the deals are on outgoing models, in this case the 2011 model cars. Now is the time to get a great bargain! However, it is beneficial to also pay attention to the latest 2012 deals.
Gasoline prices are close to $5 per gallon, and this may have other people think twice about big pickups and SUVs. But incentives on trucks, like a $2,000-plus rebate, and/or low-interest financing, can help pay for gas and other vehicle expenses.
The hybrid gasoline-electric Toyota Prius is hot right now, but light trucks – pickups, SUVs and minivans — are still the bread-and-butter models for the U.S. domestic brands. Even “green” Toyota wants a slice of the action by introducing the Tundra, a full size pickup truck that goes head-to-head with established names in the industry. Toyota is offering a low lease price for those who want to lease the new Tundra, along with 0% APR financing and offering as much as $2,500 cash back.
There is a battle going on between the Big Three US automakers for full size pickup truck supremacy. If there is a reason why General Motors and Chrysler are offering fantastic incentives for their trucks, it would have to be the Ford F-150. The F-series of trucks from Ford, particularly the Ford F-150, remains to be the bestselling car in America for 2011 and the early parts of 2012. The Chevrolet Silverado comes at second place, followed by the Dodge Ram and the GMC Sierra.
Healthy competition will only work wonders for the car buyer. Truck sales for 2012 are marginally higher compared to 2011. There were 444,966 pickup trucks sold in January of 2012, which is a 3.7% improvement compared to January 2011. The Ford F-Series was accountable for 38,493 units sold in the same period, representing a 7.5% increase overall.
While brisk pickup sales continue to rise, people say that this can be mainly attributed to fabulous discounts and cash incentives offered by the manufacturer. The Dodge RAM 1500 is offered with up to $2,000 cash incentives, which will further offset the MSRP.
Import truck maker Nissan, in a bid to capture sales from the Toyota Tundra market, is offering discounts and incentives as well. The 2012 Nissan Titan and Nissan Frontier can come with as much as $3,000 in cash incentives, along with low or 0% financing rates.
But rebates, incentives, and cash discounts are only part of the equation. The sole reason why Americans buy pickup trucks is due to the versatility and utility offered by these kinds of vehicles. Size, bulk, and interior space come standard, but modern and fuel-efficient engines are now combined with improved cabin refinement, which makes the pickup truck an ideal family car as well. You also get the towing abilities and go-anywhere attitude of a capable off-road vehicle.
Make sure that you inquire about available rebates and cash incentives if you are planning to buy a truck. Your dealer will be able to show you the way on how you can save thousands of dollars on a brand new pickup truck.