Many drivers know what the MSRP is but don’t know how it’s different from the invoice price. Let’s discuss.
Invoice Prices
These are the prices the dealership pays for a vehicle or group of vehicles. A manufacturer, like Honda, sells cars to your local Honda dealer at this price, in other words.
The invoice price is usually the lowest price the dealership can sell the car for. However, in some cases they go lower just to get rid of inventory. Use it as a target price when buying or leasing.
MSRP
We don’t recommend paying much attention to this figure. The MSRP is the price you see in the window of a new car, when it’s on the lot. It also appears on manufacturer’s websites, like Honda.com. It’s good for comparing one car to another and getting a general idea of how expensive they are, but that’s about all it’s good for. Don’t settle for this price when you’re negotiating. You can usually buy a vehicle for much lower.
To find real time dealer pricing, MSRP, and true invoice prices, request a free, no-obligation price quote. Get a better idea of what you want to offer by knowing what the dealer paid. Save thousands of dollars for the new vehicle of your dreams! Request your free, no obligation price quotes today. Get as many as you want!
